The Complete Beginner's Guide to Kingdom Niching: Should Entrepreneurs Leave the 99 and Serve the 1?
Welcome to the complete beginner's guide to Kingdom niching for faith-based businesses.
Today, we're going to tackle the question that keeps Christian entrepreneurs awake at night: Should you leave the 99 and serve the 1? In other words, should you narrow your focus to serve a specific group of people instead of trying to help everyone?
You and I know that building a faith-based business can seem vast and complicated—especially when every marketing guru tells you to "find your niche" while your heart says "but Jesus served everyone!" However, I will do my best to make the biblical wisdom of Kingdom niching accessible and doable.
In this step-by-step guide, I'm going to show you how to discover your God-given niche in a way that is completely doable, without the secular marketing confusion and guilt that comes with traditional business advice, so you can follow through all the way.
Once you're done with this guide, you will be able to confidently serve your called audience so you can start making the Kingdom impact God designed you for—while actually growing a profitable business that supports your family.
If you have any questions as you're going through it, you can reach me here [email protected] and I'll do my best to answer them.
Click here to download your free guide "Content that Converts" now >> https://laptopmommas.com/content-that-converts
Table of Contents
Overview and Definition Time
What is Kingdom Niching?
Why the Parable of the Lost Sheep Changes Everything
5 Biblical Steps to Kingdom Niching Success
Step #1: Seek God's Heart for Your Specific Calling
Step #2: Identify Your "Lost Sheep" (Your Ideal Client)
Step #3: Understand Their Wilderness (Problems You Solve)
Step #4: Become Their Good Shepherd (Position Your Solution)
Step #5: Trust God with the 99 (Release Control of Outcomes)
Key Takeaways
Overview and Definition Time: Kingdom Niching
Before you dive into the topic, it's essential to ensure everyone is on the same page. Remember, we're approaching this from a biblical perspective, not secular marketing tactics.
What is Kingdom niching exactly?
You may be coming from my blog post on faith-based marketing strategy but found yourself pretty lost among the conflicting advice about serving everyone versus focusing your efforts.
You've come to the right place because I'm about to break things down so they're clear and understandable from a biblical perspective.
In the most basic terms, Kingdom niching is choosing to serve a specific group of people in a specific way, trusting that God will use your focused obedience to create greater impact than scattered efforts. Got it so far?
Let's kick that up a slight notch: Kingdom niching is the practice of identifying the specific "lost sheep" God has called you to find and serve, allowing you to leave the 99 (the broader market) in God's hands while you faithfully pursue the 1 (your ideal client) He's placed on your heart.
We can take it up to an even higher level: Kingdom niching is the strategic alignment of your God-given gifts, passions, and calling with a specific market segment's deepest needs, creating a business model that reflects the heart of the Good Shepherd who leaves the 99 to seek the 1 lost sheep.
Do you see how they link to one another? Each definition builds on the foundation of biblical stewardship and Kingdom principles.
An example of this would be: Instead of trying to help "all Christian women," you might feel called to specifically serve "Christian homeschool moms who want to start online businesses." Rather than diluting your message trying to speak to everyone, you focus intensely on understanding and serving this specific group—just like Jesus focused His earthly ministry on the "lost sheep of Israel" (Matthew 15:24).
Still with me? Let's move on to the steps that will get you on your way.
5 Biblical Steps to Kingdom Niching Success
The definition of Kingdom niching showed you where you're going, but now it's time to get out the map and point you in the right direction—using God's Word as our guide.
Step #1: Seek God's Heart for Your Specific Calling
An essential first step in Kingdom niching is to spend time in prayer and Scripture, asking God to reveal the specific group He's called you to serve.
This is because God doesn't call us to serve everyone—He calls us to serve someone specific with excellence and love.
Without this spiritual foundation, you are in danger of choosing a niche based on market research alone, missing the divine assignment God has for your business.
Sarah from my community shared her story about how spending 30 days in prayer about her calling led her to discover God's heart for serving military wives starting businesses—a group she never would have considered through traditional market research alone.
Some key things that will help you with seeking God's heart for your calling:
Set aside daily prayer time specifically asking God to reveal your "lost sheep"
Study the biblical accounts of calling (Moses, David, Esther, Paul) to understand how God calls people to specific groups
Journal about your own story and the specific struggles God has brought you through
Pay attention to what breaks your heart when you see others struggling
Notice patterns in who naturally comes to you for help and advice
Do you know how to seek God's heart for your calling now? Time to pat yourself on the back; you're on your way to becoming a Kingdom niching superstar!
Step #2: Identify Your "Lost Sheep" (Your Ideal Client)
Everything feels easier after your first step because you're now operating from a place of spiritual clarity rather than marketing confusion.
Next up, you have to clearly define the specific person God has called you to serve—your "lost sheep."
That will give you a better idea of how to craft your message, create your content, and develop your offers in a way that truly serves.
For example:
Instead of "Christian women," your lost sheep might be "Christian women in their 40s struggling with empty nest syndrome who want to rediscover their purpose"
Instead of "busy moms," your lost sheep might be "homeschool moms with special needs children who feel overwhelmed by traditional business advice"
Instead of "people who need organization," your lost sheep might be "Christian families downsizing due to financial stress who need help creating peace in smaller spaces"
[insert embedded YouTube video about ideal client creation from biblical perspective]
If you need an extra helping hand with this step, have a look at my in-depth guide on biblical client avatars.
Step #3: Understand Their Wilderness (Problems You Solve)
At this point in Kingdom niching, you have an idea about how to seek God's calling and identify your specific lost sheep. What's left for you to do?
I know you're probably ready to start creating offers and content, but there are still a few more foundational steps, and you want to go all the way so hang in there with me.
The next step is to deeply understand the specific wilderness your lost sheep is wandering in—the problems, pain points, and struggles that keep them stuck.
Here's how to understand their wilderness:
Listen to their language - What specific words do they use to describe their struggles?
Identify their 3 AM worries - What keeps them awake at night with anxiety?
Understand their failed attempts - What have they already tried that didn't work?
Recognize their shame points - What do they feel guilty or embarrassed about?
See their deepest desires - What transformation are they really longing for?
This isn't about exploiting pain—it's about understanding it so deeply that you can offer genuine hope and practical solutions, just like Jesus understood the specific needs of the woman at the well, the tax collector Zacchaeus, and the grieving sisters Mary and Martha.
Step #4: Become Their Good Shepherd (Position Your Solution)
Now that you understand your lost sheep and their wilderness, it's time to position yourself as their Good Shepherd—the guide who can lead them to safety.
This means clearly communicating how your unique combination of gifts, experience, and calling makes you the perfect person to help them specifically.
Here's how to position yourself as their Good Shepherd:
Share your wilderness story - How did God bring you through a similar struggle?
Highlight your unique gifts - What specific abilities has God given you to serve this group?
Demonstrate your understanding - Show that you truly "get" their specific situation
Offer hope with specificity - Paint a clear picture of their transformed life
Provide a clear path - Show them the specific steps to get from where they are to where they want to be
Remember, you're not trying to be everyone's shepherd—you're trying to be the perfect shepherd for your specific lost sheep.
Step #5: Trust God with the 99 (Release Control of Outcomes)
The final step in Kingdom niching—and often the hardest for Christian entrepreneurs—is to trust God with everyone you're NOT called to serve.
This means releasing the fear that you're missing out on potential clients or income by focusing narrowly.
Here's how to trust God with the 99:
Pray for peace about your specific calling and trust that God has other shepherds for other sheep
Set boundaries around who you serve without guilt or apology
Refer out gracefully when someone isn't your ideal client, trusting that God will provide for them
Measure success by transformation in your niche, not by total number of people served
Remember Jesus' example - He didn't heal every sick person or teach every crowd, but He was perfectly obedient to His specific assignment
[insert graphic showing hands releasing or letting go]
"Hey Lynette, is this everything I need to master Kingdom niching?"
Yes and no, dear sister! These steps are a perfect way to get you on your way to mastering Kingdom niching, but we are missing out on a few key advanced concepts, including:
Seasonal niching - How your niche might evolve as God expands your calling
Niche messaging - Crafting content that speaks directly to your lost sheep https://laptopmommas.com/content-that-converts
Ethical pricing for your niche - Setting prices that honor both your calling and your family's needs
Building community within your niche - Creating spaces where your lost sheep can find each other
Key Takeaways
I hope this complete beginner's guide to Kingdom niching will allow you to skip trawling the internet for hours trying to reconcile secular marketing advice with your faith.
You now have all the biblical foundation you need in one place and can reference it whenever you feel pulled toward the "serve everyone" trap.
As you saw here, seeking God's specific calling can make or break your faith-based business efforts, but that doesn't mean you need to hire expensive marketing consultants who don't understand your Kingdom values.
As Lysa TerKeurst puts it, "We were never meant to be everything to everyone. We were meant to be something beautiful to someone."
From here on in, you can confidently serve your called audience without guilt about who you're not serving, knowing that God has other shepherds for other sheep.
I created Laptop Mommas as a resource for Christian mompreneurs who want to build Kingdom businesses. And I've been able to help hundreds of faith-based entrepreneurs find their God-given niche using the biblical principles you can find in this beginner's guide.
Do you want to go deeper with Kingdom niching?
I created this free guide "Content that Converts" to help you work through each of these steps with specific prayer prompts, Scripture studies, and practical exercises.
Download your free Content that Converts guide now >> https://laptopmommas.com/content-that-converts
If you have any questions about this guide, drop me a line at [email protected]
You can also find me on Facebook @lynettelaptopmommas where I share daily encouragement for Christian entrepreneurs building Kingdom businesses.
